Books Recommended by Guy Kawasaki
Crossing the Chasm
Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore
Source: "Entrepreneurs should read this book when they are cranking out their 'conservative' sales projections." - Guy Kawasaki
Uncommon Genius
How Great Ideas are Born
Denise Shekerjian
Source: "Gets into the minds of the 'genius' award winners of the MacArthur Foundation." - Guy Kawasaki
The Chicago Manual of Style
University of Chicago Press Staff
Source: "The definitive book on how to handle the tweaky issues that come up in writing." - Guy Kawasaki
Influence
The Psychology of Persuasion
Robert Cialdini
Source: "The guiding light for how I conduct business—and in many ways how I live my life." - Guy Kawasaki
Mastering the Dynamics of Innovation
James M. Utterback
Source: "Opened my eyes with evidence and findings about innovation." - Guy Kawasaki
Future Forward
Leadership Lessons from Patrick McGovern, the Visionary Who Circled the Globe and Built a Technology Media Empire
Glenn Rifkin
Source: "It's about time that Pat's vision and wisdom sees the light of day." - Guy Kawasaki
The Innovator's Dilemma
When New Technologies Cause Great Firms to Fail
Clayton M. Christensen
Source: "Taught me why it’s so hard to come up with a second hit." - Guy Kawasaki
Inevitable Illusions
How Mistakes of Reason Rule Our Minds
Massimo Piattelli-Palmarini
Source: "Explains how entrepreneurs confuse themselves." - Guy Kawasaki
The Hockey Handbook
Lloyd Percival
Source: "Probably the best book ever written about hockey tactics." - Guy Kawasaki
If You Want to Write
A Book about Art, Independence and Spirit
Brenda Ueland
Source: "Perhaps my favorite book of all time." - Guy Kawasaki
The Effective Executive
The Definitive Guide to Getting the Right Things Done
Peter F. Drucker
Source: "I devoured this book while in college." - Guy Kawasaki
FAQ
Did Guy Kawasaki recommend all these books?
Not necessarily. This book list has Guy Kawasaki must-read recommendations, but it also has a mix of mentions and suggestions.
How do you know Guy Kawasaki mentioned these books?
Every suggestion made by Guy Kawasaki is validated by our editors. You can find the sources to the recommendations linked next to the books.
Did Guy Kawasaki actually create this list?
No. This reading list was curated by our editors based on confirmed mentions from Guy Kawasaki, the sources are made available under each recommendation.
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