Books Recommended by Guy Kawasaki
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Crossing the Chasm
Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore
Source: "Entrepreneurs should read this book when they are cranking out their 'conservative' sales projections." - Guy Kawasaki
Uncommon Genius
How Great Ideas are Born
Denise Shekerjian
Source: "Gets into the minds of the 'genius' award winners of the MacArthur Foundation." - Guy Kawasaki
1 recommender
The Chicago Manual of Style
University of Chicago Press Staff
Source: "The definitive book on how to handle the tweaky issues that come up in writing." - Guy Kawasaki
1 recommender
Influence
The Psychology of Persuasion
Robert Cialdini
Source: "The guiding light for how I conduct business—and in many ways how I live my life." - Guy Kawasaki
Mastering the Dynamics of Innovation
James M. Utterback
Source: "Opened my eyes with evidence and findings about innovation." - Guy Kawasaki
1 recommender
Future Forward
Leadership Lessons from Patrick McGovern, the Visionary Who Circled the Globe and Built a Technology Media Empire
Glenn Rifkin
Source: "It's about time that Pat's vision and wisdom sees the light of day." - Guy Kawasaki
The Innovator's Dilemma
When New Technologies Cause Great Firms to Fail
Clayton M. Christensen
Source: "Taught me why it’s so hard to come up with a second hit." - Guy Kawasaki
Inevitable Illusions
How Mistakes of Reason Rule Our Minds
Massimo Piattelli-Palmarini
Source: "Explains how entrepreneurs confuse themselves." - Guy Kawasaki
1 recommender
The Hockey Handbook
Lloyd Percival
Source: "Probably the best book ever written about hockey tactics." - Guy Kawasaki
1 recommender
If You Want to Write
A Book about Art, Independence and Spirit
Brenda Ueland
Source: "Perhaps my favorite book of all time." - Guy Kawasaki
1 recommender
The Effective Executive
The Definitive Guide to Getting the Right Things Done
Peter F. Drucker
Source: "I devoured this book while in college." - Guy Kawasaki
1 book
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