Books Recommended by Changpeng Zhao
Loonshots
How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries
Safi Bahcall
Source: "After reading this book, you will understand why we tolerate failures at Binance, and more importantly, what types of failures we tolerate or not." - Changpeng Zhao
Contagious
Why Things Catch On
Jonah Berger
Source: "A must-read for all product designers and marketers, and a lot of people in our team have taken the lessons in this book to heart." - Changpeng Zhao
The Culture Code
The Secrets of Highly Successful Groups
Daniel Coyle
Source: "At Binance, we constantly strive to build a great culture, and we constantly draw lessons from this book’s case studies of admirable organizations." - Changpeng Zhao
The Advantage
Why Organizational Health Trumps Everything Else In Business
Patrick Lencioni
Source: "The competitive advantage of successful companies lies more on how healthy and well a company’s organization behaves and operates." - Changpeng Zhao
Antifragile
Incerto, Book 3
Nassim Taleb
Source: "We definitely want Binance to be antifragile. This book may explain why we make some of the decisions we make." - Changpeng Zhao
Sell with a Story
How to Capture Attention, Build Trust, and Close the Sale
Paul Smith
Source: "Learn how powerful storytelling is if you want to be a better salesperson, marketer, and communicator." - Changpeng Zhao
The Law
Frédéric Bastiat
Source: "This short (only 60+ pages) but timeless [book] is pretty advanced for its time, and it aligns with a lot of my personal philosophy." - Changpeng Zhao
Exponential Organizations
Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it)
Salim Ismail
Source: "An excellent book on organizations, and I found this book more relevant the more we grow our team." - Changpeng Zhao
Skin in the Game
Incerto, Book 5
Nassim Taleb
Source: "I see this book as a complement to 'Economics in One Lesson.' And it's an excellent read on its own." - Changpeng Zhao
Sapiens
A Brief History of Humankind
Yuval Noah Harari
Source: "Gives me a greater perspective about how humans emerged and why we behave the way we do." - Changpeng Zhao
Ashton KutcherBill GatesBill GurleyDaniel EkDemis HassabisJames CameronJoe RoganKarlie KlossKeith RaboisKishore BiyaniLex FridmanMark ZuckerbergNaval RavikantPeter AttiaRay DalioReid HoffmanRichard BransonRyan SheaSam KassSebastian JungerVinod KhoslaWhitney CummingsPewDiePieMelinda GatesAnthony PomplianoChangpeng ZhaoPatrick O'ShaughnessyChris EvansMark MansonSimon MayoPenn JilletteMade to Stick
Why Some Ideas Survive and Others Die
Chip Heath
Source: "Informs a lot of our public outreach in terms of making our services more essential for our users." - Changpeng Zhao
Economics in One Lesson
The Shortest and Surest Way to Understand Basic Economics
Henry Hazlitt
Source: "There are few books that better encapsulate the inner workings of economics than this one." - Changpeng Zhao
The Starfish and the Spider
The Unstoppable Power of Leaderless Organizations
Ori Brafman
Source: "Talks about operations in decentralized organizations, especially compared to centralized ones." - Changpeng Zhao
Alchemy
The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Rory Sutherland
Source: "Addresses some of the counterintuitive points in life and business in a very interesting way." - Changpeng Zhao
Crossing the Chasm
Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore
Source: "Has helped me hone my message with regard to talking about Binance to the world." - Changpeng Zhao
Warren Buffett
Inside the Ultimate Money Mind
Robert G. Hagstrom
Source: "It’s clear no one knew how to value stocks a few decades ago, maybe even today." - Changpeng Zhao
Platform Revolution
How Networked Markets Are Transforming the Economy and How to Make Them Work for You
Geoffrey G. Parker
Source: "A great book about platforms, how to build them, and why they are important and impactful." - Changpeng Zhao
Blitzscaling
The Lightning-Fast Path to Building Massively Valuable Companies
Reid Hoffman
Source: "Has been very helpful to Binance as we chart our growth as an organization." - Changpeng Zhao
Team Topologies
Organizing Business and Technology Teams for Fast Flow
Matthew Skelton
Source: "A must-read for team players, team leaders, and aspiring leaders." - Changpeng Zhao
Team of Teams
New Rules of Engagement for a Complex World
Stanley McChrystal
Source: "I believe every modern organization should be run under these principles." - Changpeng Zhao
FAQ
Did Changpeng Zhao recommend all these books?
Not necessarily. This book list has Changpeng Zhao must-read recommendations, but it also has a mix of mentions and suggestions.
How do you know Changpeng Zhao mentioned these books?
Every suggestion made by Changpeng Zhao is validated by our editors. You can find the sources to the recommendations linked next to the books.
Did Changpeng Zhao actually create this list?
No. This reading list was curated by our editors based on confirmed mentions from Changpeng Zhao, the sources are made available under each recommendation.
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