Marty Cagan Recommended Books

"Products fail by trying to be all things to all people." - Brian Armstrong

"This is the book that introduced the world to the concept of personas." - Jeff Atwood

"[The authors] dive deep into how Amazon has become the company to study if you want to succeed in 21st-century business." - Tim O’Reilly

"One of the very best management books of recent times." - Tyler Cowen

"The best book I have read in a long time." - Austen Allred

"Are you a new manager? Are you a little scared? Fear not. [This author] is here to help." - Daniel Pink

"Its practical wisdom is immediately useful for the newly minted manager—and us old ones." - Ev Williams

"Combines cutting-edge analysis of how organizations work with engaging and accessible examples of how theory plays out in real life, with stories of what [the author] did right and wrong." - Gretchen Rubin

"Gives new managers the tools they need to help their people and company win." - Sam Altman

"An excellent, approachable and comprehensive guide for those making the transition into management." - Stewart Butterfield

"My management skills immediately improved after I started to do some of the things that [this author] recommends." - Ali Abdaal

"My partner Ben Horowitz has a new book!" - Marc Andreessen

"Shows the value of having principles an organization and its leaders believe in and can stick with when it gets hard to do so and real tradeoffs are involved." - Vinod Khosla

"A must-read especially on navigating 'war times.'" - Brianne Kimmel

"I am excited about [this book]." - Brad Feld

"I thought I was pretty good at teaching myself—until I read [this book]. Her ability to learn on her own blows mine right out of the water." - Bill Gates

"An engrossing read, a fresh perspective on the power of an education, and it’s also a testament to the way grit and resilience can shape our lives." - Michelle Obama

"A remarkable memoir of a young woman raised in a survivalist family in Idaho." - Barack Obama

Most Recommended Books reached out to Kathryn Minshew directly.

"Phenomenal." - Melinda Gates

Shauna Niequist recommended this book on Twitter.

Safi Bahcall mentioned this book on "The Tim Ferriss Show" podcast.

"I wish I had had this book nineteen years ago, when we founded Google. Or even before that, when I was only managing myself!" - Larry Page

"I’d recommend [John Doerr]’s book for anyone interested in becoming a better manager." - Bill Gates

"The most important venture capitalist of our era reveals a key to business innovation and success." - Walter Isaacson

Dustin Moskovitz recommended this book on Twitter.

"Whether you're a seasoned CEO or a first-time entrepreneur, you'll find valuable lessons, tools, and inspiration in the pages of [this book]. I'm glad [the author] invested the time to share these ideas with the world." - Reid Hoffman

"Deserves to be fully embraced by every person responsible for performance, in any walk of life. [The author] makes Andy Grove a mentor to us all." - Jim Collins

"Beautifully written and filled with such wisdom." - Arianna Huffington

"Ray Dalio has provided me with invaluable guidance and insights that are now available to you in Principles." - Bill Gates

"[The author] open sourced Bridgewater’s methods in [this book] and the results were good evidence that collectives can operate at higher levels when they are open and honest about and can see past their cognitive flaws." - Bryan Johnson

"[Ray Dalio]'s a great guy and has a great book out you all need to get called Principles. It’s a major key!!" - Diddy

"Greg Penner, our chairman, asked me to read it." - Doug McMillon

"Sketched really concise and good thoughts for [how to approach life]." - Drew Houston

"[The author] has written the first true guide for protecting a startup from self-sabotage." - Peter Thiel

"For anyone insterested in building, growing, or leading a great company, this book is an incredibly valuable resource." - Mark Zuckerberg

One of Peter Attia's answers to "any books you feel would make your reading list?"

"Let’s just say, we started out relationship with vigorous disagreement, and we’ve continued that to this day." - Marc Andreessen

"An inspiring story of a business rebirth through sheer willpower." - Larry Page

"Entertaining more than anything. I read [this book], I was like: I would never work for this guy. But entertaining and some good lessons." - Matt Mullenweg

"Gives one specific tactic for innovating quickly." - Andrew Ng

"Great." - Ben Horowitz

"At Asana, we've been lucky to benefit from [the author]'s advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." - Dustin Moskovitz

"You need to read [this book]." - Jason Calacanis

"The principles from [this book], I still apply today." - Kevin Systrom

"[The author] has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." - Marc Andreessen