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10 Best PR Books

Goal: Find the best PR books according to the internet (not just one person's opinion).

Method:

  1. Search for "best pr books" and study the top 5+ pages.
  2. Add only the books mentioned 2+ times.
  3. Rank the results neatly here.

10 Best PR Books

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1

Trust Me, I'm Lying

Confessions of a Media Manipulator

by Ryan Holiday

Also recommended by:

Chase Jarvis, Raoul Pal, Danny Miranda

2

Contagious

Why Things Catch On

by Jonah Berger

Also recommended by:

Changpeng Zhao

3

Spin Sucks

Communication and Reputation Management in the Digital Age

by Gini Dietrich

4

The New Rules of Marketing and PR

How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

by David Meerman Scott

5

Building a StoryBrand

Clarify Your Message So Customers Will Listen

by Donald Miller

Also recommended by:

Dave Ramsey

6

A Modern Guide to Public Relations

Unveiling the Mystery of PR

by Amy Rosenberg

7

Cases in Public Relations Management

The Rise of Social Media and Activism

by Patricia Swann

8

Social Media

Marketing Strategies for Rapid Growth Using Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube

by John Williams

9

The Father of Spin

Edward L. Bernays and the Birth of Public Relations

by Larry Tye

10

The Strategic Storyteller

Content Marketing in the Age of the Educated Consumer

by Alexander Jutkowitz

Sources

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