12 Best Product Marketing Books
We analyzed 5+ expert sources, curated book lists, and recommendations from successful people to find the 12 best product marketing books according to the internet — not just one person's opinion. Each book on this list was mentioned by at least two independent sources, and the ranking is based on how frequently each title appears across all sources studied. This consensus-based approach ensures you get recommendations backed by multiple experts, not a single reviewer's bias.
Goal: Find the best Product Marketing books according to the internet (not just one person's opinion).
Method:
- Search for "best product marketing books" and study the top 5+ pages.
- Add only the books mentioned 2+ times.
- Rank the results neatly here.
12 Best Product Marketing Books
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Influence
The Psychology of Persuasion
Also recommended by
18 people
Tobi Lütke recommended this bookTobi Lütke
"The most mind-bending book you can imagine, because it essentially taught you always humans are flawed and influential." - Tobi Lütke
Tobi Lütke's recommendation of this book 
Scott Adams recommended this bookScott Adams
"100 percent of effective people seem to have read [this book]. In fact, it’s one of those things that when I meet somebody and they’re operating at a pretty high level, if you mention [this book], they’ve all read it." - Scott Adams
Scott Adams's recommendation of this book 
Naval Ravikant recommended this bookNaval Ravikant
"Fundamental and had a lot to teach." - Naval Ravikant
Naval Ravikant's recommendation of this book 
Charlie Munger recommended this bookCharlie Munger
Charlie Munger recommended this book in the "Poor Charlie's Almanack" book.
Charlie Munger's recommendation of this book 
Adam Robinson recommended this bookAdam Robinson
Adam Robinson mentioned this book on "The Tim Ferriss Show" podcast.
Adam Robinson's recommendation of this book 
Ramit Sethi recommended this bookRamit Sethi
Ramit Sethi mentioned this book on "The Tim Ferriss Show" podcast.
Ramit Sethi's recommendation of this book +12
More recommendations
- Alexis Ohanian
"[Helps you] navigate the world with heightened awareness for how we're always being influenced/manipulated." - Alexis Ohanian
- Guy Kawasaki
"The guiding light for how I conduct business—and in many ways how I live my life." - Guy Kawasaki
- Max Levchin
One of Max Levchin's answers to "what's your favourite business book you'd advise to young entrepreneurs?"
- Noah Kagan
"People can be influenced in their behaviors by many different tactics." - Noah Kagan
- Samy Kamkar
"I love it because it was a very systematic and analytical approach to the most common ways that human being have been known to be influenced and persuaded to do something." - Samy Kamkar
- Andrew Wilkinson
"[One of] my most recommended business books." - Andrew Wilkinson
- Neil Strauss
"Understanding these [principles] make all the difference in making the leap from interest to attraction." - Neil Strauss
- Patrick O'Shaughnessy
Patrick O'Shaughnessy recommended this book on a blog post.
- Mark Manson
Mark Manson recommended this book on his website.
- Alex Hormozi
Alex Hormozi recommended this book on Instagram.
- James Clear
"[One of] the 10 best nonfiction books of all-time." - James Clear
- Michael Hyatt
Michael Hyatt recommended this book on his website.
- Alexis Ohanian
Crossing the Chasm
Marketing and Selling High-Tech Products to Mainstream Customers
Also recommended by
10 people
Andrew Ng recommended this bookAndrew Ng
"For B2B, I recommend [this book]." - Andrew Ng
Andrew Ng's recommendation of this book 
Drew Houston recommended this bookDrew Houston
"It’s [about] how do technology products make their way from early adopters to the mainstream." - Drew Houston
Drew Houston's recommendation of this book 
Seth Godin recommended this bookSeth Godin
"Helps us understand that it is a myth — an incorrect myth, a false myth — to believe that we can start with an idea for a few people and ride it from early adopter to early majority to late majority to laggard." - Seth Godin
Seth Godin's recommendation of this book 
Aaron Levie recommended this bookAaron Levie
"[One of] four good books that I would highly recommend reading if you're gonna build a B2B software company." - Aaron Levie
Aaron Levie's recommendation of this book 
Ev Williams recommended this bookEv Williams
On the "books read" section of Ev Williams' GoodReads profile.
Ev Williams's recommendation of this book 
Ron Conway recommended this bookRon Conway
"Bestselling guide that created a new game plan for marketing in high-tech industries." - Ron Conway
Ron Conway's recommendation of this book +4
More recommendations
- Guy Kawasaki
"Entrepreneurs should read this book when they are cranking out their 'conservative' sales projections." - Guy Kawasaki
- Bill Gurley
"All entrepreneurs should read." - Bill Gurley
- Changpeng Zhao
"Has helped me hone my message with regard to talking about Binance to the world." - Changpeng Zhao
- Chris Dixon
Chris Dixon recommended this book on Twitter.
- Guy Kawasaki
Made to Stick
Why Some Ideas Survive and Others Die
Also recommended by
5 people
Brian Armstrong recommended this bookBrian Armstrong
"How to make your message memorable so it will spread." - Brian Armstrong
Brian Armstrong's recommendation of this book - Ev Williams recommended this book
Ev Williams
On the "books read" section of Ev Williams' GoodReads profile.
Ev Williams's recommendation of this book 
Andrew Wilkinson recommended this bookAndrew Wilkinson
"Our marketing bible." - Andrew Wilkinson
Andrew Wilkinson's recommendation of this book 
Changpeng Zhao recommended this bookChangpeng Zhao
"Informs a lot of our public outreach in terms of making our services more essential for our users." - Changpeng Zhao
Changpeng Zhao's recommendation of this book 
Sahil Lavingia recommended this bookSahil Lavingia
Sahil Lavingia recommended this book on Notion.
Sahil Lavingia's recommendation of this book
Hooked
How to Build Habit-Forming Products
Also recommended by
1 person
Marc Goodman recommended this bookMarc Goodman
One of Marc Goodman's answers to "sources you've learned from in the last year?"
Marc Goodman's recommendation of this book
Positioning
The Battle for Your Mind
Also recommended by
3 people- Ev Williams recommended this book
Ev Williams
On the "books read" section of Ev Williams' GoodReads profile.
Ev Williams's recommendation of this book 
Patrick O'Shaughnessy recommended this bookPatrick O'Shaughnessy
"A really great book about communication." - Patrick O'Shaughnessy
Patrick O'Shaughnessy's recommendation of this book 
Michael Hyatt recommended this bookMichael Hyatt
Michael Hyatt recommended this book on his website.
Michael Hyatt's recommendation of this book
To Sell Is Human
The Surprising Truth About Moving Others
The Four Steps to the Epiphany
Successful Strategies for Products that Win
Also recommended by
2 people- Ron Conway recommended this book
Ron Conway
"Offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves some startups unsuccessful." - Ron Conway
Ron Conway's recommendation of this book 
Ryan Hoover recommended this bookRyan Hoover
"Too much (good) info but thankfully there's a summary in the Appendix." - Ryan Hoover
Ryan Hoover's recommendation of this book
Building a StoryBrand
Clarify Your Message So Customers Will Listen
Also recommended by
1 person
Dave Ramsey recommended this bookDave Ramsey
Recommended on Dave Ramsey's website.
Dave Ramsey's recommendation of this book
Inspired
How to Create Tech Products Customers Love
Obviously Awesome
How to Nail Product Positioning so Customers Get It, Buy It, Love It
Contagious
Why Things Catch On
Also recommended by
1 person- Changpeng Zhao recommended this book
Changpeng Zhao
"A must-read for all product designers and marketers, and a lot of people in our team have taken the lessons in this book to heart." - Changpeng Zhao
Changpeng Zhao's recommendation of this book
Product Marketing, Simplified
A Customer-Centric Approach to Take a Product to Market
Sources
- 1
8 Best Books for Product Marketing Managers
userguiding.com
- 2
Top 10 Must-read Books for Product Marketers | Beamer
getbeamer.com
- 3
12 Books That Will Make You Better at Product Marketing | Drift
drift.com
- 4
13+ Best Product Marketing books you can read right now! – Mageplaza
mageplaza.com
- 5
Product marketing reading list | Product Marketing Books
productmarketingalliance.com
Edited by
Software engineer whose passion for tracking book recommendations from podcasts inspired the creation of MRB.
Lead investor at 3one4 Capital whose startup expertise and love for books helped shaped MRB and its growth.
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