12 Best Product Marketing Books
Goal: Find the best Product Marketing books according to the internet (not just one person's opinion).
Method:
- Search for "best product marketing books" and study the top 5+ pages.
- Add only the books mentioned 2+ times.
- Rank the results neatly here.
12 Best Product Marketing Books
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Influence
The Psychology of Persuasion
by Robert Cialdini
Crossing the Chasm
Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. Moore
Also recommended by:
Andrew Ng, Drew Houston, Seth Godin, Aaron Levie, Ev Williams, Ron Conway, Bill Gurley, Chris Dixon, Changpeng Zhao, Guy Kawasaki
Made to Stick
Why Some Ideas Survive and Others Die
by Chip Heath
Also recommended by:
Brian Armstrong, Changpeng Zhao, Sahil Lavingia, Andrew Wilkinson, Ev Williams
Positioning
The Battle for Your Mind
by Al Ries
Also recommended by:
To Sell Is Human
The Surprising Truth About Moving Others
by Daniel Pink
The Four Steps to the Epiphany
Successful Strategies for Products that Win
by Steve Blank
Also recommended by:
Building a StoryBrand
Clarify Your Message So Customers Will Listen
by Donald Miller
Also recommended by:
Inspired
How to Create Tech Products Customers Love
by Marty Cagan
Obviously Awesome
How to Nail Product Positioning so Customers Get It, Buy It, Love It
by April Dunford
Product Marketing, Simplified
A Customer-Centric Approach to Take a Product to Market
by Srini Sekaran
Sources
- 1
8 Best Books for Product Marketing Managers
userguiding.com
- 2
Top 10 Must-read Books for Product Marketers | Beamer
getbeamer.com
- 3
12 Books That Will Make You Better at Product Marketing | Drift
drift.com
- 4
13+ Best Product Marketing books you can read right now! – Mageplaza
mageplaza.com
- 5
Product marketing reading list | Product Marketing Books
productmarketingalliance.com
Edited by
Software engineer whose passion for tracking book recommendations from podcasts inspired the creation of MRB.
Lead investor at 3one4 Capital whose startup expertise and love for books helped shaped MRB and its growth.
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