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12 Best Product Marketing Books

Goal: Find the best Product Marketing books according to the internet (not just one person's opinion).

Method:

  1. Search for "best product marketing books" and study the top 5+ pages.
  2. Add only the books mentioned 2+ times.
  3. Rank the results neatly here.

12 Best Product Marketing Books

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2

Crossing the Chasm

Marketing and Selling High-Tech Products to Mainstream Customers

by Geoffrey A. Moore

3

Made to Stick

Why Some Ideas Survive and Others Die

by Chip Heath

4

Hooked

How to Build Habit-Forming Products

by Nir Eyal

Also recommended by:

Marc Goodman

5

Positioning

The Battle for Your Mind

by Al Ries

6

To Sell Is Human

The Surprising Truth About Moving Others

by Daniel Pink

7

The Four Steps to the Epiphany

Successful Strategies for Products that Win

by Steve Blank

Also recommended by:

Ron Conway, Ryan Hoover

8

Building a StoryBrand

Clarify Your Message So Customers Will Listen

by Donald Miller

Also recommended by:

Dave Ramsey

9

Inspired

How to Create Tech Products Customers Love

by Marty Cagan

10

Obviously Awesome

How to Nail Product Positioning so Customers Get It, Buy It, Love It

by April Dunford

11

Contagious

Why Things Catch On

by Jonah Berger

Also recommended by:

Changpeng Zhao

12

Product Marketing, Simplified

A Customer-Centric Approach to Take a Product to Market

by Srini Sekaran

Sources

Edited by

Richard Reis

Software engineer whose passion for tracking book recommendations from podcasts inspired the creation of MRB.

Anurag Ramdasan

Lead investor at 3one4 Capital whose startup expertise and love for books helped shaped MRB and its growth.

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