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17 Best Marketing Books

Goal: Find the best Marketing books according to the internet (not just one person's opinion).

Method:

  1. Search for "best marketing books" and study the top 5+ pages.
  2. Add only the books mentioned 2+ times.
  3. Rank the results neatly here.

17 Best Marketing Books

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1

Made to Stick

Why Some Ideas Survive and Others Die

by Chip Heath

2

Positioning

The Battle for Your Mind

by Al Ries

4

Permission Marketing

Turning Strangers into Friends and Friends into Customers

by Seth Godin

Also recommended by:

Noah Kagan, Michael Hyatt

5

Originals

How Non-Conformists Move the World

by Adam Grant

6

Contagious

Why Things Catch On

by Jonah Berger

Also recommended by:

Changpeng Zhao

7

Top of Mind

Use Content to Unleash Your Influence and Engage Those Who Matter To You

by John Hall

8

Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant

by W. Chan Kim

9

Don't Make Me Think

A Common Sense Approach to Web Usability

by Steve Krug

10

Crushing It!

How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

by Gary Vaynerchuk

Also recommended by:

Tom Bilyeu, Lewis Howes

11

Hooked

How to Build Habit-Forming Products

by Nir Eyal

Also recommended by:

Marc Goodman

12

The Anatomy of Buzz

How to Create Word of Mouth Marketing

by Emanuel Rosen

Also recommended by:

Kevin Systrom

13

Buyology

Truth and Lies About Why We Buy

by Martin Lindstrom

14

Content Inc.

Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)

by Joe Pulizzi

15

Epic Content Marketing

How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

by Joe Pulizzi

16

Everybody Writes

Your Go-To Guide to Creating Ridiculously Good Content

by Ann Handley

17

Hacking Growth

How Today's Fastest-Growing Companies Drive Breakout Success

by Sean Ellis

Sources

Edited by

Richard Reis

Software engineer whose passion for tracking book recommendations from podcasts inspired the creation of MRB.

Anurag Ramdasan

Lead investor at 3one4 Capital whose startup expertise and love for books helped shaped MRB and its growth.

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