
Marty Cagan Book Recommendations
18 Books Recommended
Whistleblower
My Unlikely Journey to Silicon Valley and Speaking Out Against Injustice
by Susan J. Fowler
"Remarkable." - Marty Cagan (Source)
UX for Lean Startups
Faster, Smarter User Experience Research and Design
by Laura Klein
"My favorite book yet in the Lean series." - Marty Cagan (Source)
The Lean Startup
How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
by Eric Ries
"Buy it." - Marty Cagan (Source)
Also recommended by:
Patrick Bet-David, Steve Blank, Sheryl Sandberg, Raoul Pal, Chris Dixon, Tim O’Reilly, Mike Maples, Jr., Andrew Ng, Ben Horowitz, Dustin Moskovitz, Jason Calacanis, Kevin Systrom, Marc Andreessen, Mark Cuban
The Hard Thing About Hard Things
Building a Business When There Are No Easy Answers
by Ben Horowitz
"Trust me: if you're a leader in tech, the best thing you can do in 2014 for your company is to read [this book]." - Marty Cagan (Source)
Also recommended by:
Peter Thiel, Mark Zuckerberg, Peter Attia, Marc Andreessen, Larry Page, Matt Mullenweg, Andrew Ng, Drew Houston, Keith Rabois, Dustin Moskovitz, Max Levchin, Luis von Ahn, Kathryn Minshew, Andrew Wilkinson, Tim Ferriss, Blake Scholl, Chris Dixon, Fred Wilson, Raoul Pal, Jodie Cook, Michael Dell
Sprint
How to Solve Big Problems and Test New Ideas in Just Five Days
by Jake Knapp
Marty Cagan mentioned this book on twitter. (Source)
Principles
Life and Work
by Ray Dalio
"In my view, the most important business book of 2017." - Marty Cagan (Source)
Also recommended by:
Drew Houston, Doug McMillon, Gary Vaynerchuk, Diddy, Dustin Moskovitz, Ben Greenfield, Bryan Johnson, Bill Gates, Arianna Huffington, Howard Marks, Jack Dorsey, Kevin Systrom, Marc Benioff, Tom Bilyeu, Mark Cuban, Michael Bloomberg, Naval Ravikant, Reed Hastings, James Clear, Lex Fridman, Tim Ferriss, Tony Robbins, Austen Allred, Patrick O'Shaughnessy
Measure What Matters
How Google, Bono, and the Gates Foundation Rock the World with OKRs
by John Doerr
"Does a good job overall - worth reading." - Marty Cagan (Source)
Also recommended by:
Larry Page, Bill Gates, Walter Isaacson, Dustin Moskovitz, Reid Hoffman, Jim Collins, Sheryl Sandberg
The No Asshole Rule
Building a Civilized Workplace and Surviving One That Isn't
by Robert I. Sutton
Marty Cagan recommended this book on Twitter. (Source)
Also recommended by:
Intentional Integrity
How Smart Companies Can Lead an Ethical Revolution
by Robert Chesnut
Marty Cagan mentioned this book on twitter. (Source)
The Inmates Are Running the Asylum
Why High Tech Products Drive Us Crazy and How to Restore the Sanity
by Alan Cooper
"This is from one of my favorite books." - Marty Cagan (Source)
Also recommended by:
Car Guys vs. Bean Counters
The Battle for the Soul of American Business
by Robert A. Lutz
"Very relevant to so many companies today." - Marty Cagan (Source)
Educated
A Memoir
by Tara Westover
"My personal favorite book of 2018." - Marty Cagan (Source)
Also recommended by:
Bill Gates, Michelle Obama, Barack Obama, Kathryn Minshew, Melinda Gates, Shauna Niequist
What You Do Is Who You Are
How to Create Your Business Culture
by Ben Horowitz
"Pretty tough job to follow up his earlier book, but he did. It's truly exceptional." - Marty Cagan (Source)
Also recommended by:
The Making of a Manager
What to Do When Everyone Looks to You
by Julie Zhuo
"If you're a manager of product, design or engineering for a company built on empowered product teams, it's worth your time." - Marty Cagan (Source)
Also recommended by:
Ev Williams, Daniel Pink, Gretchen Rubin, Sam Altman, Stewart Butterfield, Ali Abdaal
Continuous Discovery Habits
Discover Products that Create Customer Value and Business Value
by Teresa Torres
"For aspiring strong product people to get their career started in the right direction." - Marty Cagan (Source)
Loved
How to Rethink Marketing for Tech Products
by Martina Lauchengco
"I just listened to [this] audio book sample and [the author] sounds like a professional narrator." - Marty Cagan (Source)
Build What Matters
Delivering Key Outcomes with Vision-Led Product Management
by Ben Foster
"Lots of good advice." - Marty Cagan (Source)
Working Backwards
Insights, Stories, and Secrets from Inside Amazon
by Colin Bryar
Marty Cagan recommended this book on Twitter. (Source)