
Brian Armstrong Book Recommendations
43 Books Recommended
Startups
Notes on Tech Startups and Venture Capital
by Chris Dixon
"A collection of insights about startups strategies." - Brian Armstrong (Source)
The Psychology of Achievement
by Brian Tracy
"You can create any life you want, and are not at the effect of your circumstances." - Brian Armstrong (Source)
Lying
by Sam Harris
"How [to live] life with radical honesty." - Brian Armstrong (Source)
Also recommended by:
How to Talk So Kids Will Listen & Listen So Kids Will Talk
by Adele Faber
"Really about how to communicate with all people. I found this book quite helpful and it changed how I communicate." - Brian Armstrong (Source)
The Economics of Microfinance
by Beatriz Armendáriz
"Much of this book was too dense, but it describes what works (and doesn’t work) when giving small loans to people in developing countries." - Brian Armstrong (Source)
The Female Brain
by Louann Brizendine
"Was recommended to me by a female executive who suggested all male CEOs read it. It was quite good." - Brian Armstrong (Source)
Also recommended by:
When I Say No, I Feel Guilty
by Manuel J. Smith
"Life is better when you only agree do the things you really want to do." - Brian Armstrong (Source)
The Four Obsessions of an Extraordinary Executive
A Leadership Fable
by Patrick Lencioni
"About building teams, creating clarity in organizations, etc." - Brian Armstrong (Source)
The Pleasure of Finding Things Out
The Best Short Works of Richard P. Feynman
by Richard P. Feynman
"A collection of stories from physicist Richard Feynman." - Brian Armstrong (Source)
Also recommended by:
Eisenhower in War and Peace
by Jean Edward Smith
"Biography about the general who led the European allied forces in World War II (arguably, saving the free world) who later became president of the United States." - Brian Armstrong (Source)
Hackers & Painters
Big Ideas from the Computer Age
by Paul Graham
"A printed version of some of his essays." - Brian Armstrong (Source)
Also recommended by:
Ev Williams, Derek Sivers, Ryan Holiday, Keith Rabois, Patrick O'Shaughnessy
The Wright Brothers
by David McCullough
"A worthwhile read for all builders." - Brian Armstrong (Source)
Also recommended by:
Bob Iger, Ed Zschau, Austen Allred, Lloyd Blankfein, Ali Abdaal
The Outsiders
Eight Unconventional CEOs and Their Radically Rational Blueprint for Success
by William N. Thorndike
"Stories about eight CEOs and how they mastered capital allocation." - Brian Armstrong (Source)
Also recommended by:
Charlie Munger, Warren Buffett, Michael Mauboussin, Patrick O'Shaughnessy, Sam Hinkie, Michael Dell
The Inmates Are Running the Asylum
Why High Tech Products Drive Us Crazy and How to Restore the Sanity
by Alan Cooper
"Products fail by trying to be all things to all people." - Brian Armstrong (Source)
Also recommended by:
"Surely You're Joking, Mr. Feynman!"
Adventures of a Curious Character
by Richard P. Feynman
"A way to have a happy life. Remain curious and enjoy the journey." - Brian Armstrong (Source)
Also recommended by:
Peter Attia, Naval Ravikant, Tim Ferriss, Mark Zuckerberg, Larry Page, Ev Williams, Sergey Brin, Noah Kagan, Sahil Lavingia, James Clear
The Sovereign Individual
Mastering the Transition to the Information Age
by James Dale Davidson
"Was really ahead of it's time, a lot of original thinking (some really out there stuff too)." - Brian Armstrong (Source)
Also recommended by:
Naval Ravikant, Peter Thiel, Ryan Shea, Patrick O'Shaughnessy, Sahil Lavingia, Balaji Srinivasan
Sperm Wars
Infidelity, Sexual Conflict, and Other Bedroom Battles
by Robin Baker
"Many human behaviors and feelings can be explained by evolutionary psychology." - Brian Armstrong (Source)
Also recommended by:
Good to Great
Why Some Companies Make the Leap...And Others Don't
by Jim Collins
"The scientific method can be applied to business. This book draws powerful lessons from data." - Brian Armstrong (Source)
Also recommended by:
Jeff Bezos, Dave Ramsey, Jason Calacanis, Max Levchin, Ev Williams, Frank Blake, Tracy DiNunzio, Daniel Ek, John Doerr, Michael Hyatt
Don't Make Me Think
A Common Sense Approach to Web Usability
by Steve Krug
"A framework to simulate how customers experience your product, especially the moments of confusion." - Brian Armstrong (Source)
Also recommended by:
Strengths Based Leadership
Great Leaders, Teams, and Why People Follow
by Tom Rath
"Find what you’re good at, and focus there. I didn’t find this book particularly helpful." - Brian Armstrong (Source)
The 15 Commitments of Conscious Leadership
A New Paradigm for Sustainable Success
by Jim Dethmer
"Discusses a way of approaching work where you are curious, eager to learn, and open, instead of focusing on blame, criticism, and commitment to being right." - Brian Armstrong (Source)
Also recommended by:
Pilot's Handbook of Aeronautical Knowledge
by Federal Aviation Administration (FAA)/Aviation Supplies & Academics (ASA)
"I’m reading this is as part of getting my private pilot’s license." - Brian Armstrong (Source)
Made to Stick
Why Some Ideas Survive and Others Die
by Chip Heath
"How to make your message memorable so it will spread." - Brian Armstrong (Source)
Also recommended by:
Ev Williams, Andrew Wilkinson, Changpeng Zhao, Sahil Lavingia
Turn the Ship Around!
A True Story of Turning Followers into Leaders
by L. David Marquet
"About enabling leaders in your organization written by the former U.S. Navy Captain of a nuclear submarine." - Brian Armstrong (Source)
Also recommended by:
High Output Management
by Andrew S. Grove
"Surprisingly, I found I was already using many of the management ideas in this book (1:1, OKRs, etc) which is a testament to just how influential this book is." - Brian Armstrong (Source)
Also recommended by:
Mark Zuckerberg, Marc Andreessen, Tobi Lütke, Larry Ellison, Ben Horowitz, Keith Rabois, Drew Houston, Brian Chesky, Ron Conway, Sahil Lavingia, Balaji Srinivasan, Justin Kan, John Doerr
The Selfish Gene
by Richard Dawkins
"Famous book about how our bodies are vehicles to replicate our genes (even though we occasionally defy them)." - Brian Armstrong (Source)
Also recommended by:
Charlie Munger, Matt Ridley, Ev Williams, Nick Szabo, Phil Libin, Mr. Money Mustache, Bob Metcalfe, David Deutsch, Tai Lopez, Elon Musk, Mark Manson
Becoming Steve Jobs
The Evolution of a Reckless Upstart into a Visionary Leader
by Brent Schlender
"A biography of the famous Apple CEO. I read the Walter Isaacson biography last year, but found this one slightly better." - Brian Armstrong (Source)
Also recommended by:
Marc Andreessen, Jack Dorsey, Bill Gates, Peter Attia, Keith Rabois, Ed Catmull, Jim Collins
Atlas Shrugged
by Ayn Rand
"Celebrate the creators in the world (even when they struggle). They may be more valuable than we think." - Brian Armstrong (Source)
Also recommended by:
Elon Musk, Steve Jobs, Peter Thiel, Shah Rukh Khan, Joe De Sena, Peter Diamandis, Ev Williams, Gabby Reece, Travis Kalanick, Amelia Boone, Bob Metcalfe, Blake Scholl, Fred Wilson, Phil Jackson, John Carmack, Mark Cuban, Ray Dalio, Austen Allred, Russell Brunson, Paul Krugman, Rand Paul, Patrick Bet-David
The Alliance
Managing Talent in the Networked Age
by Reid Hoffman
"I found the central concept to be pretty helpful, and it changed how we approach a few things at Coinbase." - Brian Armstrong (Source)
Also recommended by:
The Singularity Is Near
When Humans Transcend Biology
by Ray Kurzweil
"Many major problems, like education and disease, will be totally transformed by this in our lifetimes." - Brian Armstrong (Source)
Also recommended by:
Peter Diamandis, Steve Aoki, Jason Silva, Stewart Brand, Marc Goodman, Mark Manson
The 22 Immutable Laws of Marketing
Violate Them at Your Own Risk
by Al Ries
"Most brands try to do and be too much, but the customer can only remember you for one thing." - Brian Armstrong (Source)
Also recommended by:
Ready Player One
by Ernest Cline
"A compelling picture of how VR might play out." - Brian Armstrong (Source)
Also recommended by:
Steve Jurvetson, Astro Teller, Bill Gurley, Austen Allred, Jenn Im, George R. R. Martin, Mark Zuckerberg
Humans Need Not Apply
A Guide to Wealth and Work in the Age of Artificial Intelligence
by Jerry Kaplan
"About how AI will take people’s jobs. I don’t think it argued that successfully." - Brian Armstrong (Source)
The New One Minute Manager
by Ken Blanchard
"It was entertaining and easy to read, but I’m struggling to recall many of the lessons from it, which says something." - Brian Armstrong (Source)
Also recommended by:
High Growth Handbook
by Elad Gil
"[The author]'s advice has been key for Coinbase as we go through hypergrowth, from hiring executives to improving M&A." - Brian Armstrong (Source)
Also recommended by:
Reid Hoffman, Keith Rabois, Aaron Levie, Kathryn Minshew, Max Levchin, Ryan Petersen, Alexis Ohanian, Chris Dixon
Loonshots
How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries
by Safi Bahcall
"Enjoyed reading [this book]." - Brian Armstrong (Source)
Also recommended by:
The Dip
A Little Book That Teaches You When to Quit (and When to Stick)
by Seth Godin
"Made me move to Silicon Valley and double down on being a tech entrepreneur." - Brian Armstrong (Source)
Also recommended by:
Shoe Dog
A Memoir by the Creator of Nike
by Phil Knight
"Memoir by the Nike founder and CEO." - Brian Armstrong (Source)
Also recommended by:
Alexis Ohanian, Anthony Pompliano, Austen Allred, Bill Gates, Bill Gurley, Jason Calacanis, Kathryn Minshew, Tobi Lütke, Vlad Tenev, Warren Buffett, Patrick O'Shaughnessy, Tim Cook, Ryan Shea, Trung Phan, Blake Randall
The Network State
How To Start a New Country
by Balaji Srinivasan
"[The author] is a visionary, and one of the most original thinkers of our time." - Brian Armstrong (Source)
Also recommended by:
Anthony Pompliano, Marc Andreessen, Naval Ravikant, Vitalik Buterin
The Changing World Order
Why Nations Succeed and Fail
by Ray Dalio
"A really well researched book." - Brian Armstrong (Source)
Also recommended by:
Arianna Huffington, Jamie Dimon, Mark Cuban, Lex Fridman, David Friedberg, Changpeng Zhao, Mark Manson, Balaji Srinivasan