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Rory Sutherland Book Recommendations
Rory Sutherland is a British advertising executive.
(Read more on Wikipedia)10 Books Recommended
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Obvious Adams
The Story of a Successful Businessman
by Robert R Updegraff
"Superb business book." - Rory Sutherland (Source)
Obliquity
Why Our Goals Are Best Achieved Indirectly
by John Kay
"The best short read for businessfolk." - Rory Sutherland (Source)
Confessions of an Advertising Man
by David Ogilvy
"Love it. His best book." - Rory Sutherland (Source)
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Traffic
Why We Drive the Way We Do (and What It Says About Us)
by Tom Vanderbilt
"Should be a set text in schools." - Rory Sutherland (Source)
Seeing Like a State
How Certain Schemes to Improve the Human Condition Have Failed
by James C. Scott
"A fabulous book." - Rory Sutherland (Source)
Also recommended by:
When More Is Not Better
Overcoming America's Obsession with Economic Efficiency
by Roger L. Martin
"Excellent book." - Rory Sutherland (Source)
Wanting
The Power of Mimetic Desire in Everyday Life
by Luke Burgis
"I hope everybody else enjoys this book as much as I did." - Rory Sutherland (Source)
$100M Offers
How To Make Offers So Good People Feel Stupid Saying No
by Alex Hormozi
"Truly excellent book." - Rory Sutherland (Source)
