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22 Best New Business Books

We analyzed 4+ expert sources, curated book lists, and recommendations from successful people to find the 22 best new business books according to the internet — not just one person's opinion. Each book on this list was mentioned by at least two independent sources, and the ranking is based on how frequently each title appears across all sources studied. This consensus-based approach ensures you get recommendations backed by multiple experts, not a single reviewer's bias.

Goal: Find the best New Business books according to the internet (not just one person's opinion).

Method:

  1. Search for "best new business books" and study the top 4+ pages.
  2. Add only the books mentioned 2+ times.
  3. Rank the results neatly here.

22 Best New Business Books

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1

The Hard Thing About Hard Things

Building a Business When There Are No Easy Answers

by Ben Horowitz

Also recommended by

22 people
  • Peter Thiel recommended this book
  • Mark Zuckerberg recommended this book
  • Peter Attia recommended this book
  • Marc Andreessen recommended this book
  • Larry Page recommended this book
  • Matt Mullenweg recommended this book
  • +16

    More recommendations

    • Andrew Ng
      "A bit dark but it does cover a lot of useful territory on what building an organization is like." - Andrew Ng
    • Drew Houston
      "One of the great things that [the author] wrote in [this book] is the hardest part of being a CEO is managing your psychology." - Drew Houston
    • Keith Rabois
      "Reflects 2000-2003." - Keith Rabois
    • Dustin Moskovitz
      Dustin Moskovitz recommended this book during a Stanford lecture in 2014.
    • Max Levchin
      One of Max Levchin's answers to "what's your favourite business book you'd advise to young entrepreneurs?"
    • Luis von Ahn
      "I like this one, but it’s not for very new entrepreneurs." - Luis von Ahn
    • Kathryn Minshew
      Most Recommended Books reached out to Kathryn Minshew directly.
    • Andrew Wilkinson
      "One of the best business books I've picked up in years." - Andrew Wilkinson
    • Tim Ferriss
      "A great book." - Tim Ferriss
    • Blake Scholl
      "Good." - Blake Scholl
    • Chris Dixon
      Chris Dixon recommended this book on Twitter.
    • Fred Wilson
      "Chapter five in [this book] is possibly the best thing I've read about leading a tech company." - Fred Wilson
    • Raoul Pal
      "By far, the best, most brutally honest and incredibly useful book about the realities of starting and running a company." - Raoul Pal
    • Jodie Cook
      "Reframes your mind: hard doesn’t mean bad. Seeking the easy route is a trap." - Jodie Cook
    • Michael Dell
      "Candidly talks about the very real thrills and perils of starting a business."- Michael Dell
    • Marty Cagan
      "Trust me: if you're a leader in tech, the best thing you can do in 2014 for your company is to read [this book]." - Marty Cagan
2

Zero to One

Notes on Startups, or How to Build the Future

by Peter Thiel

Also recommended by

22 people
  • Andrew Ng recommended this book
  • Ben Horowitz recommended this book
  • Bryan Johnson recommended this book
  • Chris Dixon recommended this book
  • Dustin Moskovitz recommended this book
  • Elon Musk recommended this book
  • +16

    More recommendations

    • Eric Weinstein
      "If you really understand something that the rest of the world is confused about, and it’s an important truth, [this book] says here are all the ways you might want to make that work." - Eric Weinstein
    • Keith Rabois
      Keith Rabois recommended this book on a Medium blog post.
    • Kishore Biyani
      "Captures some interesting perspectives and insights on the way the world and the business organisations are changing and challenging the status quo." - Kishore Biyani
    • Lee Stranahan
      "A great business book." - Lee Stranahan
    • Luis von Ahn
      "I love [this book]." - Luis von Ahn
    • Marc Andreessen
      "The first book any working or aspiring entrepreneur must read—period." - Marc Andreessen
    • Mark Zuckerberg
      "This book delivers completely new and refreshing ideas on how to create value in the world." - Mark Zuckerberg
    • Matt Mullenweg
      "[This book] was excellent." - Matt Mullenweg
    • Max Levchin
      One of Max Levchin's answers to "what's your favourite business book you'd advise to young entrepreneurs?"
    • Nassim Taleb
      "When a risk taker writes a book, read it. In the case of [this author], read it twice. Or, to be safe, three times. This is a classic." - Nassim Taleb
    • Sam Altman
      This book was on Sam Altman's bookshelf.
    • Patrick O'Shaughnessy
      "An obvious suggestion, because [this book] is the talk of the town and sits at the top of bestseller lists everywhere." - Patrick O'Shaughnessy
    • Tom Bilyeu
      Tom Bilyeu recommended this book on his website.
    • Ryan Petersen
      "[Part of] my biz book canon." - Ryan Petersen
    • Brian Dean
      "Business classic that lives up to the hype. Completely reframes what a startup should do with their product and positioning." - Brian Dean
    • Rupert Murdoch
      "Brilliant, often provocative." - Rupert Murdoch
3

How To Win Friends and Influence People

by Dale Carnegie

Also recommended by

18 people
  • Warren Buffett recommended this book
  • Scott Adams recommended this book
  • Dave Ramsey recommended this book
  • Paul Graham recommended this book
  • Derek Sivers recommended this book
  • Dustin Moskovitz recommended this book
  • +12

    More recommendations

    • Ken Block
      "One of the first books that really helped me achieve my management style and what’s helped me really be successful." - Ken Block
    • DJ Vlad
      Most Recommended Books reached out to DJ Vlad directly.
    • Strauss Zelnick
      "Archaic references and overweening title to the side, it’s actually a great guide to leadership and salesmanship." - Strauss Zelnick
    • Daymond John
      "I love all the Dale Carnegie books." - Daymond John
    • Shay Carl
      "A staple that I have listened to three or four times." - Shay Carl
    • Tim Draper
      "[One of the books] that are recommended or required at Draper University." - Tim Draper
    • Sahil Lavingia
      Sahil Lavingia recommended this book on Notion.
    • Barbara Corcoran
      "A must read for anyone in business." - Barbara Corcoran
    • Alex Hormozi
      Alex Hormozi recommended this book on Instagram.
    • Michael Hyatt
      Michael Hyatt recommended this book on his website.
    • Ben Greenfield
      Most Recommended Books reached out to Ben Greenfield directly.
    • Patrick Bet-David
      Patrick Bet-David recommended this book on his website.
4

The Lean Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

by Eric Ries

Also recommended by

15 people
  • Andrew Ng recommended this book
  • Ben Horowitz recommended this book
  • Dustin Moskovitz recommended this book
  • Jason Calacanis recommended this book
  • Kevin Systrom recommended this book
  • Marc Andreessen recommended this book
  • +9

    More recommendations

    • Mark Cuban
      One of the 7 books Mark Cuban credits his success to.
    • Mike Maples, Jr.
      "[I was] lucky enough to have a front-row seat at the birth of these ideas." - Mike Maples, Jr.
    • Tim O’Reilly
      "[This book] isn't just about how to create a more successful entrepreneurial business, it's about what we can learn from those businesses to improve virtually everything we do." - Tim O’Reilly
    • Chris Dixon
      Chris Dixon recommended this book on Twitter.
    • Raoul Pal
      Raoul Pal recommended this book on Twitter.
    • Sheryl Sandberg
      "Provides a great inside look at how the tech industry approaches building products and businesses." - Sheryl Sandberg
    • Steve Blank
      "A 'must have' for your shelf." - Steve Blank
    • Marty Cagan
      "Buy it." - Marty Cagan
    • Patrick Bet-David
      Patrick Bet-David recommended this book on his website.
5

Lean In

Women, Work, and the Will to Lead

by Sheryl Sandberg

Also recommended by

8 people
  • Richard Branson recommended this book
  • Alicia Keys recommended this book
  • Arianna Huffington recommended this book
  • Jim Collins recommended this book
  • Mark Zuckerberg recommended this book
  • Oprah Winfrey recommended this book
  • +2

    More recommendations

    • Mindy Kaling
      "Besides having written a great book, [this author's] comely face is comforting during airplane turbulence." - Mindy Kaling
    • John Doerr
      John Doerr recommended this book at the end of "Measure What Matters."
6

Rich Dad Poor Dad

What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!

by Robert T. Kiyosaki

Also recommended by

3 people
7

Never Split the Difference

Negotiating as if Your Life Depended on It

by Chris Voss

Also recommended by

2 people
8

The Personal MBA

Master the Art of Business

by Josh Kaufman

Also recommended by

1 person
  • Patrick O'Shaughnessy recommended this book
9

The 4-Hour Workweek

Escape 9-5, Live Anywhere, and Join the New Rich

by Tim Ferriss

Also recommended by

26 people
  • Eric Weinstein recommended this book
  • Tristan Harris recommended this book
  • Charles Poliquin recommended this book
  • Walter Isaacson recommended this book
  • Daniel Pink recommended this book
  • Blake Mycoskie recommended this book
  • +20

    More recommendations

    • David Heinemeier Hansson
      "My key takeaway from [this book] was the concept of lifestyle design." - DHH
    • Marc Andreessen
      "[The author] basically takes all of the time management and personal productivity theories of the last 20 to 30 years and pushes them to 11, to paraphrase 'Spinal Tap.'" - Marc Andreessen
    • Jason Silva
      "I was very affected by [this book]. I was like this guy has it figured out." - Jason Silva
    • Mike Shinoda
      "I do talk about [this book] quite a bit." - Mike Shinoda
    • Mark Bell
      "Taught me better ways to manage my time and the value of not making myself too busy." - Mark Bell
    • Maurice Ashley
      "Made me ditch the average life in search of one with complete flexibility and freedom to live life on my terms." - Maurice Ashley
    • Tim Draper
      "With this kind of time management and focus on the important things in life, people should be able to get 15 times as much done in a normal work week." - Tim Draper
    • Derek Sivers
      "Brilliant reversal of all of the 'how to manage all your crap' books." - Derek Sivers
    • Rolf Potts
      "Challenges the reader to seriously consider an essential–yet rarely asked–question: What do you really want from life?" - Rolf Potts
    • A.J. Jacobs
      A.J. Jacobs mentioned this book on "The Tim Ferriss Show" podcast.
    • Caterina Fake
      Caterina Fake mentioned this book on "The Tim Ferriss Show" podcast.
    • Ev Williams
      On the "books read" section of Ev Williams' GoodReads profile.
    • Gary Keller
      "This is a significant book." - Gary Keller
    • Laura R Walker
      "For those who struggle with productivity and taking control of their lives, [I give this book], of course!" - Laura R Walker
    • Marc Goodman
      One of Marc Goodman's most-gifted or recommended books.
    • Mike Maples, Jr.
      "If you want to live life on your own terms, this is your blueprint." - Mike Maples, Jr.
    • Lewis Howes
      "I've only probably read 4 books cover to cover. [This is one of them.]" - Lewis Howes
    • Jodie Cook
      "Life and work are reimagined and built back from scratch, in a way optimised for freedom and enjoyment." - Jodie Cook
    • Brian Dean
      "This book created thousands of entrepreneurs over the last 15 years… including me." - Brian Dean
    • Michael Hyatt
      Michael Hyatt recommended this book on his website.
10

Influence

The Psychology of Persuasion

by Robert Cialdini

Also recommended by

18 people
  • Tobi Lütke recommended this book
  • Scott Adams recommended this book
  • Naval Ravikant recommended this book
  • Charlie Munger recommended this book
  • Adam Robinson recommended this book
  • Ramit Sethi recommended this book
  • +12

    More recommendations

    • Alexis Ohanian
      "[Helps you] navigate the world with heightened awareness for how we're always being influenced/manipulated." - Alexis Ohanian
    • Guy Kawasaki
      "The guiding light for how I conduct business—and in many ways how I live my life." - Guy Kawasaki
    • Max Levchin
      One of Max Levchin's answers to "what's your favourite business book you'd advise to young entrepreneurs?"
    • Noah Kagan
      "People can be influenced in their behaviors by many different tactics." - Noah Kagan
    • Samy Kamkar
      "I love it because it was a very systematic and analytical approach to the most common ways that human being have been known to be influenced and persuaded to do something." - Samy Kamkar
    • Andrew Wilkinson
      "[One of] my most recommended business books." - Andrew Wilkinson
    • Neil Strauss
      "Understanding these [principles] make all the difference in making the leap from interest to attraction." - Neil Strauss
    • Patrick O'Shaughnessy
      Patrick O'Shaughnessy recommended this book on a blog post.
    • Mark Manson
      Mark Manson recommended this book on his website.
    • Alex Hormozi
      Alex Hormozi recommended this book on Instagram.
    • James Clear
      "[One of] the 10 best nonfiction books of all-time." - James Clear
    • Michael Hyatt
      Michael Hyatt recommended this book on his website.
11

Shoe Dog

A Memoir by the Creator of Nike

by Phil Knight

Also recommended by

16 people
12

Good to Great

Why Some Companies Make the Leap...And Others Don't

by Jim Collins

Also recommended by

11 people
13

Outliers

The Story of Success

by Malcolm Gladwell

Also recommended by

11 people
14

Start with Why

How Great Leaders Inspire Everyone to Take Action

by Simon Sinek

Also recommended by

9 people
  • Richard Branson recommended this book
  • Robert Rodriguez recommended this book
  • Tony Hsieh recommended this book
  • Julie Rice recommended this book
  • Kathryn Minshew recommended this book
  • Tom Bilyeu recommended this book
  • +3

    More recommendations

    • Jim Kwik
      "Explains how great leaders and organizations use this superpower of motivation to achieve success." - Jim Kwik
    • Michael Hyatt
      Michael Hyatt recommended this book on his website.
    • Patrick Bet-David
      Patrick Bet-David recommended this book on his website.
15

Steve Jobs

by Walter Isaacson

Also recommended by

9 people
  • Elon Musk recommended this book
  • Scott Adams recommended this book
  • Ray Dalio recommended this book
  • Bill Gates recommended this book
  • Gary Vaynerchuk recommended this book
  • George Raveling recommended this book
  • +3

    More recommendations

    • Chris Fussell
      "Really did a good job of capturing the way that an innovation leader’s mind works." - Chris Fussell
    • Scott Belsky
      Scott Belsky mentioned this book on "The Tim Ferriss Show" podcast.
    • Ed Zschau
      Ed Zschau mentioned this book on "The Tim Ferriss Show" podcast.
16

The Power of Habit

Why We Do What We Do in Life and Business

by Charles Duhigg

Also recommended by

9 people
  • Ray Dalio recommended this book
  • Scott Adams recommended this book
  • Tim Ferriss recommended this book
  • Naval Ravikant recommended this book
  • Kelly Starrett recommended this book
  • Mr. Money Mustache recommended this book
  • +3

    More recommendations

    • Max Levchin
      "Compiles a bunch of great academic neuroscience and applied psychology research on habit formation." - Max Levchin
    • Danny Miranda
      "Great writing, interesting stories, and incredible insights on how to control your habits." - Danny Miranda
    • Patrick Bet-David
      Patrick Bet-David recommended this book on his website.
17

The E-Myth Revisited

Why Most Small Businesses Don't Work and What to Do About It

by Michael E. Gerber

Also recommended by

7 people
18

The Tipping Point

How Little Things Can Make a Big Difference

by Malcolm Gladwell

Also recommended by

7 people
19

Think and Grow Rich

by Napoleon Hill

Also recommended by

7 people
  • Neville Medhora recommended this book
  • Shay Carl recommended this book
  • Daymond John recommended this book
  • Anthony Pompliano recommended this book
  • Tom Bilyeu recommended this book
  • Jen Sincero recommended this book
  • +1

    More recommendations

20

Built to Last

Successful Habits of Visionary Companies

by Jim Collins

Also recommended by

5 people
21

Purple Cow

Transform Your Business by Being Remarkable

by Seth Godin

Also recommended by

5 people
  • Cindy Eckert recommended this book
  • Joe Gebbia recommended this book
  • Noah Kagan recommended this book
  • Jay-Z recommended this book
  • Jodie Cook recommended this book
22

MONEY Master the Game

7 Simple Steps to Financial Freedom

by Tony Robbins

Also recommended by

4 people

Sources

Edited by

Richard Reis

Software engineer whose passion for tracking book recommendations from podcasts inspired the creation of MRB.

Anurag Ramdasan

Lead investor at 3one4 Capital whose startup expertise and love for books helped shaped MRB and its growth.

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