10 Best Copywriting Books
We analyzed 5+ expert sources, curated book lists, and recommendations from successful people to find the 10 best copywriting books according to the internet — not just one person's opinion. Each book on this list was mentioned by at least two independent sources, and the ranking is based on how frequently each title appears across all sources studied. This consensus-based approach ensures you get recommendations backed by multiple experts, not a single reviewer's bias.
Goal: Find the best Copywriting books according to the internet (not just one person's opinion).
Method:
- Search for "best copywriting books" and study the top 5+ pages.
- Add only the books mentioned 2+ times.
- Rank the results neatly here.
10 Best Copywriting Books
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Made to Stick
Why Some Ideas Survive and Others Die
Also recommended by
5 people
Brian Armstrong recommended this bookBrian Armstrong
"How to make your message memorable so it will spread." - Brian Armstrong
Brian Armstrong's recommendation of this book 
Ev Williams recommended this bookEv Williams
On the "books read" section of Ev Williams' GoodReads profile.
Ev Williams's recommendation of this book 
Andrew Wilkinson recommended this bookAndrew Wilkinson
"Our marketing bible." - Andrew Wilkinson
Andrew Wilkinson's recommendation of this book 
Changpeng Zhao recommended this bookChangpeng Zhao
"Informs a lot of our public outreach in terms of making our services more essential for our users." - Changpeng Zhao
Changpeng Zhao's recommendation of this book 
Sahil Lavingia recommended this bookSahil Lavingia
Sahil Lavingia recommended this book on Notion.
Sahil Lavingia's recommendation of this book
Influence
The Psychology of Persuasion
Also recommended by
18 people
Tobi Lütke recommended this bookTobi Lütke
"The most mind-bending book you can imagine, because it essentially taught you always humans are flawed and influential." - Tobi Lütke
Tobi Lütke's recommendation of this book 
Scott Adams recommended this bookScott Adams
"100 percent of effective people seem to have read [this book]. In fact, it’s one of those things that when I meet somebody and they’re operating at a pretty high level, if you mention [this book], they’ve all read it." - Scott Adams
Scott Adams's recommendation of this book 
Naval Ravikant recommended this bookNaval Ravikant
"Fundamental and had a lot to teach." - Naval Ravikant
Naval Ravikant's recommendation of this book 
Charlie Munger recommended this bookCharlie Munger
Charlie Munger recommended this book in the "Poor Charlie's Almanack" book.
Charlie Munger's recommendation of this book 
Adam Robinson recommended this bookAdam Robinson
Adam Robinson mentioned this book on "The Tim Ferriss Show" podcast.
Adam Robinson's recommendation of this book 
Ramit Sethi recommended this bookRamit Sethi
Ramit Sethi mentioned this book on "The Tim Ferriss Show" podcast.
Ramit Sethi's recommendation of this book +12
More recommendations
- Alexis Ohanian
"[Helps you] navigate the world with heightened awareness for how we're always being influenced/manipulated." - Alexis Ohanian
- Guy Kawasaki
"The guiding light for how I conduct business—and in many ways how I live my life." - Guy Kawasaki
- Max Levchin
One of Max Levchin's answers to "what's your favourite business book you'd advise to young entrepreneurs?"
- Noah Kagan
"People can be influenced in their behaviors by many different tactics." - Noah Kagan
- Samy Kamkar
"I love it because it was a very systematic and analytical approach to the most common ways that human being have been known to be influenced and persuaded to do something." - Samy Kamkar
- Andrew Wilkinson
"[One of] my most recommended business books." - Andrew Wilkinson
- Neil Strauss
"Understanding these [principles] make all the difference in making the leap from interest to attraction." - Neil Strauss
- Patrick O'Shaughnessy
Patrick O'Shaughnessy recommended this book on a blog post.
- Mark Manson
Mark Manson recommended this book on his website.
- Alex Hormozi
Alex Hormozi recommended this book on Instagram.
- James Clear
"[One of] the 10 best nonfiction books of all-time." - James Clear
- Michael Hyatt
Michael Hyatt recommended this book on his website.
- Alexis Ohanian
Breakthrough Advertising
Also recommended by
2 people- Ramit Sethi recommended this book
Ramit Sethi
"One of the most sophisticated books on marketing every written." - Ramit Sethi
Ramit Sethi's recommendation of this book 
Neville Medhora recommended this bookNeville Medhora
"Goes through different stages of large-scale advertising and the thought processes behind them." - Neville Medhora
Neville Medhora's recommendation of this book
Tested Advertising Methods
Ogilvy on Advertising
Also recommended by
3 people- Neville Medhora recommended this book
Neville Medhora
"Written directly by the guy who started the famed Ogilvy and Mather advertising firm in New York (which “Mad Men” is based off of)." - Neville Medhora
Neville Medhora's recommendation of this book 
Noah Kagan recommended this bookNoah Kagan
Noah Kagan recommended this book in the "Tools of Titans" book.
Noah Kagan's recommendation of this book - Ev Williams recommended this book
Ev Williams
On the "books read" section of Ev Williams' GoodReads profile.
Ev Williams's recommendation of this book
The Boron Letters
Also recommended by
2 people- Neville Medhora recommended this book
Neville Medhora
"I stayed up till 6am every night going through these letters." - Neville Medhora
Neville Medhora's recommendation of this book - Noah Kagan recommended this book
Noah Kagan
Noah Kagan recommended this book in the "Tools of Titans" book.
Noah Kagan's recommendation of this book
Scientific Advertising
Also recommended by
1 person
Patrick O'Shaughnessy recommended this bookPatrick O'Shaughnessy
"It is like a list of first principles for effective communication of ideas." - Patrick O'Shaughnessy
Patrick O'Shaughnessy's recommendation of this book
Persuasive Online Copywriting
How to Take Your Words to the Bank
The Adweek Copywriting Handbook
The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
The Ultimate Sales Letter
Attract New Customers. Boost your Sales.
Sources
- 1
5 Top Copywriting Books For Beginners
alexcattoni.com
- 2
The Top 10 Best Copywriting Books Every Writer Should Read (2021)
activecampaign.com
- 3
Best Copywriting Books: 25 Essential Reads For
becomeawritertoday.com
- 4
Top 5 Books on Copywriting | Grammarly Blog
grammarly.com
- 5
Best Copywriting Books: 20 Titles to Help Anyone Become a Better Writer
impactplus.com
Edited by
Software engineer whose passion for tracking book recommendations from podcasts inspired the creation of MRB.
Lead investor at 3one4 Capital whose startup expertise and love for books helped shaped MRB and its growth.
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