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10 Best Copywriting Books

Goal: Find the best Copywriting books according to the internet (not just one person's opinion).

Method:

  1. Search for "best copywriting books" and study the top 5+ pages.
  2. Add only the books mentioned 2+ times.
  3. Rank the results neatly here.

10 Best Copywriting Books

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1

Made to Stick

Why Some Ideas Survive and Others Die

by Chip Heath

3

Breakthrough Advertising

by Eugene M. Schwartz

Also recommended by:

Ramit Sethi, Neville Medhora

4

Tested Advertising Methods

by John Caples

5

Ogilvy on Advertising

by David Ogilvy

Also recommended by:

Neville Medhora, Noah Kagan, Ev Williams

6

The Boron Letters

by Gary Halbert

Also recommended by:

Neville Medhora, Noah Kagan

7

Scientific Advertising

by Claude C. Hopkins

Also recommended by:

Patrick O'Shaughnessy

8

Persuasive Online Copywriting

How to Take Your Words to the Bank

by Bryan Eisenberg

9

The Adweek Copywriting Handbook

The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

by Joseph Sugarman

10

The Ultimate Sales Letter

Attract New Customers. Boost your Sales.

by Dan S Kennedy

Sources

Edited by

Richard Reis

Software engineer whose passion for tracking book recommendations from podcasts inspired the creation of MRB.

Anurag Ramdasan

Lead investor at 3one4 Capital whose startup expertise and love for books helped shaped MRB and its growth.

Did we miss a book?

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