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13 Best Branding Books

Goal: Find the best Branding books according to the internet (not just one person's opinion).

Method:

  1. Search for "best branding books" and study the top 5+ pages.
  2. Add only the books mentioned 2+ times.
  3. Rank the results neatly here.

13 Best Branding Books

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1

Building a StoryBrand

Clarify Your Message So Customers Will Listen

by Donald Miller

Also recommended by:

Dave Ramsey

2

Designing Brand Identity

An Essential Guide for the Whole Branding Team

by Alina Wheeler

3

Branding

In Five and a Half Steps

by Michael Johnson

4

The Brand Gap

by Marty Neumeier

5

Start with Why

How Great Leaders Inspire Everyone to Take Action

by Simon Sinek

6

Positioning

The Battle for Your Mind

by Al Ries

7

The 22 Immutable Laws of Branding

by Al Ries

Also recommended by:

Ramit Sethi

8

Book of Branding

A Guide to Creating Brand Identity for Startups and Beyond

by Radim Malinic

9

Branding For Dummies

by Bill Chiaravalle

10

Build Your Brand Mania

How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers

by Matt Bertram

11

Creating a Brand Identity

A Guide for Designers

by Catharine Slade-Brooking

12

Identity Designed

The Definitive Guide to Visual Branding

by David Airey

13

Sticky Branding

12.5 Principles to Stand Out, Attract Customers & Grow an Incredible Brand

by Jeremy Miller

Sources

Other Lists

13 Best Branding Books (2025)