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11 Best Advertising Books

Goal: Find the best Advertising books according to the internet (not just one person's opinion).

Method:

  1. Search for "best advertising books" and study the top 5+ pages.
  2. Add only the books mentioned 2+ times.
  3. Rank the results neatly here.

11 Best Advertising Books

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1

Ogilvy on Advertising

by David Ogilvy

Also recommended by:

Neville Medhora, Noah Kagan, Ev Williams

2

Hey, Whipple, Squeeze This

The Classic Guide to Creating Great Ads

by Luke Sullivan

3

Rework

by David “DHH” Heinemeier Hansson

4

Scientific Advertising

by Claude C. Hopkins

Also recommended by:

Patrick O'Shaughnessy

5

Truth, Lies & Advertising

by Jon Steel

6

Zag

The Number One Strategy of High-Performance Brands

by Marty Neumeier

7

Made to Stick

Why Some Ideas Survive and Others Die

by Chip Heath

8

Positioning

The Battle for Your Mind

by Al Ries

9

Contagious

Why Things Catch On

by Jonah Berger

Also recommended by:

Changpeng Zhao

10

Buyology

Truth and Lies About Why We Buy

by Martin Lindstrom

11

The Art of Client Service

The Classic Guide

by Robert Solomon

Sources

Edited by

Richard Reis

Software engineer whose passion for tracking book recommendations from podcasts inspired the creation of MRB.

Anurag Ramdasan

Lead investor at 3one4 Capital whose startup expertise and love for books helped shaped MRB and its growth.

Did we miss a book?

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